Topman Instore Graphics Thoughts/Ideas
One thing about Topmans POS and Topman instore graphics that always makes me want to dive in and give them some ideas is the lack of impact the non-oxford street stores have. Just because a promo is printed huge doesn’t mean it has great impact when you walk into the store.
Here is one of my random thoughts while out today when standing on the escalator up to the 1st floor. Giant image closeup to me, no impact, people play with their phones or gaze while up them…why not tell customers a story with sequential images as they go up, promoting the store and keeping them interested, by the time they get up stairs they are engaged.