Luke Hall

Luke Hall, my creative life here. Thoughts, concepts, processes and outcomes.
Topman  Instore Graphics Thoughts/Ideas
One thing about Topmans POS and Topman instore graphics that always makes me want to dive in and give them some ideas is the lack of impact the non-oxford street stores have. Just because a promo is printed huge doesn’t mean it has great impact when you walk into the store.
Here is one of my random thoughts while out today when standing on the escalator up to the 1st floor. Giant image closeup to me, no impact, people play with their phones or gaze while up them…why not tell customers a story with sequential images as they go up, promoting the store and keeping them interested, by the time they get up stairs they are engaged.

Topman  Instore Graphics Thoughts/Ideas

One thing about Topmans POS and Topman instore graphics that always makes me want to dive in and give them some ideas is the lack of impact the non-oxford street stores have. Just because a promo is printed huge doesn’t mean it has great impact when you walk into the store.

Here is one of my random thoughts while out today when standing on the escalator up to the 1st floor. Giant image closeup to me, no impact, people play with their phones or gaze while up them…why not tell customers a story with sequential images as they go up, promoting the store and keeping them interested, by the time they get up stairs they are engaged.

A shot of where I live using the Instax 210 early evening, testing the cameras capabilities ready for a shoot next month. The results of this shot give this image a romantic feel that I was very happy with. However is useful for me to learn that this camera requires a great deal of natural light to get a good clear image!

A shot of where I live using the Instax 210 early evening, testing the cameras capabilities ready for a shoot next month. The results of this shot give this image a romantic feel that I was very happy with. However is useful for me to learn that this camera requires a great deal of natural light to get a good clear image!

Untitled #127
This is from a shoot today where I was exploring an abstract approach to  ’life & deadly consequence.’

Untitled #127

This is from a shoot today where I was exploring an abstract approach to  ’life & deadly consequence.’

Mykel #008
Part of my ‘Life of’ series, taken with my SLR using an Ilford B/W film and developed myself in the darkroom. This is one of my favourites from the shoot that I think really conveys a portrait of who he is.

 

Mykel #008

Part of my ‘Life of’ series, taken with my SLR using an Ilford B/W film and developed myself in the darkroom. This is one of my favourites from the shoot that I think really conveys a portrait of who he is.

 

'Think of England'

One of my current projects is storyboarding my friends film back in London which I think is gonna be great. Although I still have another 60 odd frames to storyboard yet!

for more info about the project go to: http://www.indiegogo.com/Think-Of-England

or check out his page:

http://www.cmyoung.co.uk/

Here is an example of promo work I created while interning at TCM (Turner Classic Movies) in London.
The brief was to produce a set of postcards to promote the ‘Highlights of 2010’ on TCM. Through extensive research I used well known quotes from each of the films and a consistent identity throughout. 

Here is an example of promo work I created while interning at TCM (Turner Classic Movies) in London.

The brief was to produce a set of postcards to promote the ‘Highlights of 2010’ on TCM. Through extensive research I used well known quotes from each of the films and a consistent identity throughout. 

Another Coda Anaglyph Shoot
Another from my shoot for the ad campaign that I made into a 3D Anaglyph for the campaign book. After feedback I needed to create a wider range of shot locations to keep going with the visual punch consistently throughout. 

Another Coda Anaglyph Shoot

Another from my shoot for the ad campaign that I made into a 3D Anaglyph for the campaign book. After feedback I needed to create a wider range of shot locations to keep going with the visual punch consistently throughout. 

Coda Anaglyph Shoot
Another from my shoot for the ad campaign that I made into a 3D Anaglyph for the campaign book.

Coda Anaglyph Shoot

Another from my shoot for the ad campaign that I made into a 3D Anaglyph for the campaign book.

The convergence of the past, the present and the future are the key elements of inspiration for the label.
Through self teaching I learnt how to produce 3D Imagery called Anaglyphs where you wear the 3D glasses. The end results are powerful even without the glasses on and have a unique quality in this promotional branding.

The convergence of the past, the present and the future are the key elements of inspiration for the label.

Through self teaching I learnt how to produce 3D Imagery called Anaglyphs where you wear the 3D glasses. The end results are powerful even without the glasses on and have a unique quality in this promotional branding.

I have also won The Reunion Gallery Professional Development Award for my degree show work with the 3D fashion photography. Time to get working on something new!

I have also won The Reunion Gallery Professional Development Award for my degree show work with the 3D fashion photography. Time to get working on something new!